Projects

Projects

Hi there, I’m Alex. I’m a Marketing and PR professional with 10+ years of experience. I’m originally from Berlin where I worked years in the agency business until I quit and became a Yoga teacher. Strangely enough you will mostly find me glued to my phone anyways.

Today I live in beautiful Freiburg where I secretly work on becoming a writer, gardener, hiker and hockey mom. It will probably only take some years for me to finish all my projects and I’m glad you’re here for more.

selected work

 
1. Swarovski Influencer Activation 
2. Lexware Tell Your Story Interviews                      3. AQUARIUS PR&Social Launch Comms                                4. Hornbach Hammer Microsite

I’m a multi-track person and very enthusiastic about social media, pop culture, human truths, fashion trends, well being and parenthood. Hence I called this site “Projects”.

As your PR & Social expert I’m passionate about creating and executing strategies that add some sparkle to  your brand’s identity. I love to bring the idea of entertainment to my work.

During the past 10 years I built a solid skill-set in clear messaging, storytelling, and influencer collaborations. I’m a mom of three and thus I make sure projects run smoothly and efficiently.

New Project

What I do

  • Brand communication consulting: Brand positioning, internal + external communication, messaging + storytelling, brand identity

  • PR & social media consulting for IG + LIn

  • Strategic and conceptual consulting for brands and SMEs

  • Creative content solutions for campaigns

  • Develop formats, storyboards & moodboards

  • Create always on content

  • Develop tonality & guidelines

  • Copywriting

  • Manage influencer cooperations

  • Project management for PR- & social campaigns

Experience

Freelance Marketing & PR Consultant
Concept Copy Content | 2021 - today

Marketing Manager
YogaCircle Berlin | 2019 - 2022

PR & Social Media Consultant
fischerAppelt | 2017 - 2019

Digital Project Manager
Territory Webguerillas | 2013 - 2017

PR Consultant
Blumberry Agency | 2012 - 2013

Education

University of International Business and Economics, Beijing
Strategic Management, Chinese Business and Economics, Mandarin studies | 2011

Hasso-Plattner Institut, School of Design Thinking
Design Thinking in user centered innovation | 2010

University of Limerick
European Studies & Journalism | 2008 - 2009

Universität Potsdam
Magister Artium History & Political Science | 2005 - 2011